With an investment of €26.1 million, or over Rp 400 billion for the factory expansion, Mr. Mehdi Ben Messaoud as President Director of PT Beiersdorf Indonesia expects the expansion of the factory to increase the company’s production capacity in Indonesia to more than 12,000 tons per month, from the previous 5,000 tons/month. “The basis for the expansion is simply demand. We see an aggressive business demand in the Indonesian market. Since 2022, we have increased our production capacity by 240 percent and there is still a phase 2 and phase 3 development in the pipeline to meet this increasing demand,” he said at the inauguration event in Malang on Tuesday, May 30, as quoted by Kontan. Beiersdorf has had its factory operating in Indonesia since 1978. This latest expansion will be focused on equipping the facility with computerized machineries to be integrated with the current production system, according to Mr. Enri Gausman Lubis, Production Center Director at Beiersdorf Indonesia. Meanwhile, the Investment Ministry and investment Coordinating Board (BKPM) expressed its hope that Beiersdorf would choose Indonesia as a production hub for the ASEAN market. Nurul Ichwan, BPKM Deputy Director for Investment Promotion, said German investors were “one the strictest investors in the world” and that their choice of an investment destination means that the destination has passed through a strict vetting process. Therefore, he said, “German companies can be a reference to other companies, especially those from Europe,” in investing in Indonesia.
According to the Indonesian Statistics Agency (BPS), the GDP per capita of Indonesia's population in 2022 increased 14% compared to 2021. The surge in GDP per capita occurs in line with the rise of the national nominal GDP at current prices from Rp 16,976 trillion (about US$1.19 trillion) in 2021 to Rp 19,588 trillion in 2022. At the same time, Indonesia’s population has gained notable growth. According also to the BPS, the population in Indonesia was 255.58 million people by mid-2015. Seven years later (mid-2022), the population was 275.77 million. The combination of both in the population and income affects construction industries in Indonesia, particularly the housing sector. Data from the BPS shows that Indonesia saw steady development in the percentage of households with Home Ownership Status. In 2020, only 80.10% of Indonesian families were able to own houses. In the year after, the percentage increased to 81.08%. In 2022, it went up again to 83.99%. Considering the rate at which the country’s economy is growing, home ownership will inevitably increase, thus also increasing the pressure towards construction industries in meeting society’s demand for properties and infrastructure. The failure to meet this demand will result in a great deal of issues, particularly if the relevant stakeholders fail to provide environmentally friendly constructions amid the surging effects of climate change. The UN noted that hotter temperatures, more severe storms, increased drought, a warming and rising ocean, more health risks, poverty and displacement are among the dangerous effects of climate change. Under this circumstance, providing a house that are environmentally friendly, cozy with unheated temperature, stable and rock-solid, have good water management, located in non-flooded area, and, most importantly, affordable to low- and middle-income members of society that dominates Indonesia’s population, will be the utmost important task for Indonesian constructors. Unfortunately, among the restraints Indonesian contractors face in the construction industry is its limitations in the expertise and technology required for green construction projects. Since most Indonesian contractors are small businesses, they lack the expertise in managing and carrying out green projects. Global Business Guide Indonesia, a Jakarta-based consultancy firm, notes that, with only a small portion of Indonesian engineers possessing the required ASEAN Chartered Professional Engineer certificate, qualified human resources are in short supply. This is not to mention the issue concerning technology mastery and the procurement of such technologies, particularly those related to the establishment of green, ecologically-friendly cities. According to a report jointly prepared by the Ministry of Energy and Mineral Resources and the Danish Energy Agency, advanced technological and digital solutions have been a constant barrier for the development of cities, buildings and other structures in achieving the country’s sustainability goals. The report stated that standards and technical guidelines for the design and construction of energy saving projects in response to climate change and natural disasters are lacking as there are no specific and clear criteria for green urban areas or ecological cities. The problem also extends to energy management and energy labelling for construction works, as well as the assessment and certification of green buildings, green cities, and ecological cities, among other issues. To discuss more about the topic of construction technologies to achieve carbon neutrality, 91大神 Indonesia (EKONID), supported by the German Federal Ministry of Economic and Climate Change (BMWK) and the German Mechanical Engineering Industry Association (VDMA), will hold a Conference and B2B Meeting on “Construction machinery and building material plants made in Germany”. Germany is Europe’s leading construction market and home to Europe’s largest building materials industry. Through this event, EKONID aims to support Indonesia in realizing its sustainability goals by connecting German know-how in the field of construction and building material plants with Indonesian companies and, potentially, achieve greater results through potential collaborations. To learn more, click here.
Modeled after the Phinisi, a type of Indonesian sailing vessel, the Indonesia pavilion became the platform where both leaders delivered remarks that reaffirmed their commitment to the long-standing and growing cooperation between Jakarta and Berlin. “It is an honor for Indonesia to again be the official partner country of Hannover Messe. Making Indonesia 4.0 is a relevant theme for Indonesia, which is on the process of transformation,” said President Jokowi in his opening remarks, referring to Indonesia’s strategy of adopting Industry 4.0 practices in becoming a more industrialized nation. President Jokowi highlighted the potential in investment and cooperation in the development of Indonesia’s downstream industry and in the energy transition sector, saying that Indonesia would close all coal-fired power plants by 2050. “Indonesia also aims to ensure that the energy transition produces affordable energy for our people,” he added. Following Jokowi’s remarks, Chancellor Scholz said Germany was looking forward to concluding the Indonesian-EU Comprehensive Economic Partnership Agreement that has been in the works since 2016, particularly in the effort to reduce German’s reliance towards China for crucial commodities needed to reach a zero-carbon economy. “I am working to finally get this agreement across the finish line,” Mr. Scholz said. “At the moment, we import many [crucial commodities] from China. And that’s despite the fact that rare earth, copper or nickel are often not extracted there but in countries such as Indonesia, Chile or Namibia. We want to change that. The Indonesia pavilion hosts 157 Indonesian co-exhibitors organized by the sub-themes of Engineered Parts and Solution, Future Hub, Sustainability and Energy Transition, Global Business and Markets, Compressed Air and Vacuum, Digital Ecosystems, Drive Technology and Automation, and Motion and Drives. The Indonesia pavilion also highlights the country’s development of its industrial zones and special economic zones, as well as the new Indonesian capital city. Hannover Messe, which also hosts more than 4,000 exhibitors from 63 countries, will be held from April 17-21, 2023.