Mercedes-Benz virtually introduces two new SUV models to the public via the Indonesia Digital Launch – The new Mercedes-Benz GLA & GLB
On this occasion, the new GLA and the new GLB two - as new members of the Mercedes-Benz SUV family – are the highlights at this year’s second digital event held by Mercedes-Benz Indonesia: GLB GLA Virtual Expo that will take place from Friday, September 25, to Sunday, September 27, 2020 – accessible through
This year, Mercedes-Benz celebrates its 50th anniversary in Indonesia and it committed to offering Best-Customer-Experience by introducing the latest vehicles that meets customers’ expectations and demand. With the GLB GLA Virtual Expo, Mercedes-Benz invites customers and prospects to digitally experience the fascinating world of Mercedes-Benz for the second time. In July 2020, the first Mercedes-Benz Virtual Expo was hosted, a digital platform where visitors get a unique experience to explore their dream cars virtually. During GLB GLA Virtual Expo a total of 17 Mercedes-Benz cars – ranging from Compact Cars, luxury Sedans, SUVs and Vans to AMG high-performance models - will be presented virtually at the digital event that are equipped with innovative features highlighting their advanced technologies.
Choi Duk Jun, President Director, PT Mercedes-Benz Distribution Indonesia says, “The launch of the new GLA and the new GLB marks the culmination of a complete renewal of our family of compact cars. The high demand for our SUVs shows that we can offer the right model for our customers here in Indonesia. Reflecting our customers’ demand, this includes two off-road inspired models, the GLA and GLB, which complement each other perfectly: the GLB – as a 7-seater SUV - is the most functional and most spacious representative of our compact class family, while the new GLA is positioned as its sporty sibling and as a lifestyle-oriented SUV”.
GLB GLA Virtual Expo will additionally feature informative programs, such as ‘Sounds of Mercedes-Benz’ hosted by Andezzz Departure People Live PA. With this digital event, the brand with the three-pointed-star is set to provide a captivating three-day public showcase; with the fascinating Mercedes-Benz product line-up, attractive ownership packages tailored to the customer’s needs, easy and convenient access through various devices, and many more.