Spielwarenmesse 2025 (January 28 – February 01, 2025) | Nuremberg Exhibition Center, Germany
Spielwarenmesse is the international toy fair in Nuremberg/Germany, is the world's biggest toy fair. Discover new toys, trends & licenses for children's toys! Famous brands, original start-ups, buyers from large chains, independent retailers and many media representatives make the Spielwarenmesse the most important event of the toy industry. The world-leading fair is where decisive business contacts are made, the coming year’s trends are born and the latest information is exchanged. And everywhere there’s a large portion of enthusiasm in the air: experience the Spirit of Play at the Spielwarenmesse in Nuremberg!
The Spielwarenmesse in figures and highlights*
- 2,354 exhibitors from 68 countries
- 165,000 m2 area
- 57,000 visitors from 125 countries
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