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Unlike other marketing activities, trade fairs provide a broad platform for brands to present their products and services and communicate their core messages. The most important benefit of participating in a trade show is that it helps to increase brand proximity. Participating in a trade show, especially in a particular industry, is an excellent way to attract attention and help you meet customers who are proactively looking for a business, resulting in more leads to collect. EKONID represents two important German trade fairs in Indonesia: Messe M眉nchen and Spielwarenmesse eG.